Twitter Ads (v1) | Stitch Documentation

Twitter Ads is in closed beta
Twitter Ads is currently in closed beta. Contact support to inquire if testers for this integration are needed.

Twitter Ads extraction is supported by Stitch
This integration is powered by Singer's twitter-ads tap and certified by Stitch. Check out and contribute to the repo on GitHub.

For support, contact Stitch support.

Twitter Ads integration summary

Stitch’s Twitter Ads integration:

Replicates core object data using the Twitter Ads API v.10. Refer to the Schema section for a list of objects available for replication.
Supports configuring custom reports using Twitter’s Analytics API

Twitter Ads feature snapshot

A high-level look at Stitch's Twitter Ads (v1) integration, including release status, useful links, and the features supported in Stitch.

STITCH
Release status		Supported by	Stitch
Stitch plan	Standard	API availability	Available
Singer GitHub repository	singer-io/tap-twitter-ads
REPLICATION SETTINGS
Anchor Scheduling	Supported	Advanced Scheduling	Supported
Table-level reset	Unsupported	Configurable Replication Methods	Unsupported
DATA SELECTION
Table selection	Supported	Column selection	Supported
Select all	Supported
TRANSPARENCY
Extraction Logs	Supported	Loading Reports	Supported

Connecting Twitter Ads

Twitter Ads setup requirements

To set up Twitter Ads in Stitch, you need:

To have access to the Twitter Ads accounts you want to replicate data from.

Step 1: Retrieve account ID

Login to your Twitter Ads account.
Select the ads account that you’d like to use.
Click your account icon upper right corner of the screen.
Click Settings in the dropdown menu.
Copy your account ID and keep it readily available for the next step.

Note: If you would like to add multiple ads accounts for this integration, repeat the above steps for each account.

Step 2: Add Twitter Ads as a Stitch data source

Sign into your Stitch account.
On the Stitch Dashboard page, click the Add Integration button.
Click the Twitter Ads icon.
Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.

For example, the name “Stitch Twitter Ads” would create a schema called stitch_twitter_ads in the destination. Note: Schema names cannot be changed after you save the integration.
In the Account IDs field, paste the account ID you copied from Step 1. If you’re adding multiple accounts IDs, format them as a comma-delimited list. For example: accountId1, accountId2
Optional: In the Attribution Window field, enter the number of days you want to use as a lookback period for conversion reporting to stabilize. Custom report tables use this value during Extraction.
Optional: Check the with deleted box if you want to include deleted records in the extraction Stitch performs.
In the Country Codes field, enter a comma-separated list of the ISO alpha-2 country codes for each country you want to include in segmentation and targeting.

For example: A list of US, DE, IE corresponds to United States, Germany, Ireland.

Note: This field is required to use some segment types in custom reports.

Step 3: Configure reports

Note: This step is optional. If you don’t want to configure any reports, click the - Remove this report link.

Stitch’s Twitter Ads integration supports the configuration of custom reports. For each report configured in the Your Reports section, a table will display in the Tables to Replicate tab as available for selection.

Refer to the Table reference for an example of a custom report table.

Create a new report
Remove a report

Create a new report

Important: Twitter Ads enforces compatibility rules, which can affect the data available for extraction. When setting up custom reports, we recommend referring to the Custom report options compatibility reference to ensure you get the data you want.

To add a report, click the + Configure new report link. For each report you configure, you’ll define the following parameters:

Report Name: A name for the report, which is used to create the name of its corresponding destination table
Entity: The Twitter Ads entity (object) to report on. The entity you select determines the metrics (columns) available for selection and the segments you can apply to those metrics. Refer to the Custom report options compatibility reference for more info.
Segment: A segment to apply to the entity’s available metrics. Note: Some entity and segment combinations may be incompatible. Refer to the Segment compatibility reference for more info.
Granularity: The granularity of the report data. Possible options are DAY, HOUR, and TOTAL.

Remove a report

To remove a report, click the - Remove this report link.

Note: Removing a report will not remove the corresponding table or its data from your destination.

Step 4: Define the historical replication start date

The Sync Historical Data setting defines the starting date for your Twitter Ads integration. This means that data equal to or newer than this date will be replicated to your data warehouse.

Change this setting if you want to replicate data beyond Twitter Ads’s default setting of 1 year. For a detailed look at historical replication jobs, check out the Syncing Historical SaaS Data guide.

Step 5: Create a replication schedule

Replication schedules affect the time Extraction begins, not the time to data loaded. Refer to the Replication Scheduling documentation for more information.

In the Replication Frequency section, you’ll create the integration’s replication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.

Twitter Ads integrations support the following replication scheduling methods:

Replication Frequency
Anchor Scheduling
Advanced Scheduling using Cron (Advanced or Premium plans only)

To keep your row usage low, consider setting the integration to replicate less frequently. See the Understanding and Reducing Your Row Usage guide for tips on reducing your usage.

Step 6: Set objects to replicate

Is an object missing or not replicating? Verify that the object meets the requirements for selection and replication.

The last step is to select the tables and columns you want to replicate. Learn about the available tables for this integration.

Note: If a replication job is currently in progress, new selections won’t be used until the next job starts.

For Twitter Ads integrations, you can select:

Individual tables and columns
All tables and columns

Click the tabs to view instructions for each selection method.

In the integration’s Tables to Replicate tab, locate a table you want to replicate.
To track a table, click the checkbox next to the table’s name. A blue checkmark means the table is set to replicate.
To track a column, click the checkbox next to the column’s name. A blue checkmark means the column is set to replicate.
Repeat this process for all the tables and columns you want to replicate.
When finished, click the Finalize Your Selections button at the bottom of the screen to save your selections.

Important: Using the Select All feature will overwrite any previous selections. However, selections aren’t final until Finalize Your Selections is clicked. Clicking Cancel will restore your previous selections. Refer to the Select All guide for more info about this feature.

Click into the integration from the Stitch Dashboard page.
Click the Tables to Replicate tab.
In the list of tables, click the box next to the Table Names column.
In the menu that displays, click Track all Tables and Fields:
Click the Finalize Your Selections button at the bottom of the page to save your data selections.

Initial and historical replication jobs

After you finish setting up Twitter Ads, its Sync Status may show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial replication job for the integration. This may take some time to complete.

Initial replication jobs with Anchor Scheduling

If using Anchor Scheduling, an initial replication job may not kick off immediately. This depends on the selected Replication Frequency and Anchor Time. Refer to the Anchor Scheduling documentation for more information.

Free historical data loads

The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.

Replication will continue after the seven days are over. If you’re no longer interested in this source, be sure to pause or delete the integration to prevent unwanted usage.

Twitter Ads replication

In this section:

Extraction
Loading

Extraction

This section provides a high-level look at extraction, but you can check out the sync review on Google Docs for a more technical look at this process.

For every table set to replicate, Stitch will perform the following during Extraction:

Discover available tables and columns
Extract records from selected tables and columns

Discovery

During Discovery, Stitch will:

Determine table availability
Determine column availability

Determining table availability

At the start of each replication job, Stitch performs a structure sync. During this phase, Stitch detects the objects available for replication.

There are two types of tables for Twitter Ads:

Core object tables: These are tables that aren’t created using the Custom reports feature in the integration’s settings page. Table availability depends on the Twitter Ads Singer tap, which powers Stitch’s integration. The tap contains a JSON schema for each available table.

The Table reference section of this guide lists the tables currently available for replication, as well as info about how they replicate.
Custom report tables: These are tables that are created using the Custom reports feature in the integration’s settings page. Table availability depends on configuration of the report in the integration’s settings page. Note: Custom report tables must also be set to replicate in the Tables to Replicate tab - Stitch won’t automatically replicate them.

Refer to the Table reference for an example of a custom report table.

Determining column availability

Column availability is dependent upon the type of table:

Core Object tables: Column availability is determined by the JSON schema backing the table in the Singer tap.
Custom report tables: Column availability is determined by the Entity selected during report configuration. Each entity in Twitter Ads is compatible with one or more metric groups. Each metric in a metric group corresponds to a column available for replication.

For example: If the entity is compatible with the BILLING metric group, you’d see billed_engagements and billed_charge_local_micro columns available for replication.

Refer to the Entity and metric group compatibility reference for more info.

Data replication

After discovery is completed, Stitch will move onto extracting data for the tables and columns you set to replicate.

How Stitch extracts data depends on the type of table being replicated:

Core object tables: For these tables, extraction depends on the type of Replication Method the table uses. Refer to the Table reference for the Replication Method each table uses.
Custom report tables: Custom report tables replicate using Key-based Incremental Replication and the Attribution Window you define during setup. Attribution Windows are used in conjunction with Replication Keys to determine where Stitch should begin extraction for a table during each extraction job.

Loading

How data replicated from an Twitter Ads integration is loaded into your destination depends on two factors:

The type of table being loaded:
- Core object tables are loaded using Upsert loading behavior.
- Custom report tables are loaded using Append-Only loading behavior.
If your destination supports upserts, or updating existing rows. For destinations that support upserts, Stitch uses Primary Keys to de-dupe data during loading. Primary Keys are used to identify unique rows within a table and ensure that only the most recently updated version of that record appears in your destination.

Note: For Append-Only destinations, data will be loaded in an Append-Only manner, regardless of the table type.

Twitter Ads table reference

Schemas and versioning

Schemas and naming conventions can change from version to version, so we recommend verifying your integration’s version before continuing.

The schema and info displayed below is for version 1 of this integration.

This is the latest version of the Twitter Ads integration.

Table and column names in your destination

Depending on your destination, table and column names may not appear as they are outlined below.

For example: Object names are lowercased in Redshift (CusTomERs > customers), while case is maintained in PostgreSQL destinations (CusTomERs > CusTomERs). Refer to the Loading Guide for your destination for more info.

account_media

The account_media table contains info about the account media associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	account_media schema on GitHub Twitter Ads API method

account_media table foreign keys

Join account_media with	on
accounts	account_media.account_id = accounts.id
campaigns	account_media.account_id = campaigns.account_id account_media.funding_instrument_id = campaigns.funding_instrument_id
cards_image_conversation	account_media.account_id = cards_image_conversation.account_id
cards_poll	account_media.account_id = cards_poll.account_id
cards_video_conversation	account_media.account_id = cards_video_conversation.account_id
funding_instruments	account_media.account_id = funding_instruments.account_id account_media.funding_instrument_id = funding_instruments.id
line_item_apps	account_media.account_id = line_item_apps.account_id
line_items	account_media.account_id = line_items.account_id
media_creatives	account_media.account_id = media_creatives.account_id account_media.id = media_creatives.account_media_id
preroll_call_to_actions	account_media.account_id = preroll_call_to_actions.account_id
promoted_accounts	account_media.account_id = promoted_accounts.account_id
promoted_tweets	account_media.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	account_media.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	account_media.account_id = tailored_audiences.account_id
targeting_criteria	account_media.account_id = targeting_criteria.account_id
tweets	account_media.account_id = tweets.account_id

account_media table schema

account_id

STRING

created_at

DATE-TIME

currency

STRING

daily_budget_amount_local_micro

INTEGER

deleted

BOOLEAN

duration_in_days

INTEGER

end_time

DATE-TIME

entity_status

STRING

frequency_cap

INTEGER

funding_instrument_id

STRING

name

STRING

reasons_not_servable

ARRAY

servable

BOOLEAN

standard_delivery

BOOLEAN

start_time

DATE-TIME

total_budget_amount_local_micro

INTEGER

updated_at

DATE-TIME

accounts

The accounts table contains info about the advertising-enabled accounts the user authenticating the integration has access to.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	accounts schema on GitHub Twitter Ads API method

accounts table foreign keys

Join accounts with	on
account_media	accounts.id = account_media.account_id
campaigns	accounts.id = campaigns.account_id
cards_image_conversation	accounts.id = cards_image_conversation.account_id
cards_poll	accounts.id = cards_poll.account_id
cards_video_conversation	accounts.id = cards_video_conversation.account_id
funding_instruments	accounts.id = funding_instruments.account_id
line_item_apps	accounts.id = line_item_apps.account_id
line_items	accounts.id = line_items.account_id
media_creatives	accounts.id = media_creatives.account_id
preroll_call_to_actions	accounts.id = preroll_call_to_actions.account_id
promoted_accounts	accounts.id = promoted_accounts.account_id
promoted_tweets	accounts.id = promoted_tweets.account_id
scheduled_promoted_tweets	accounts.id = scheduled_promoted_tweets.account_id
tailored_audiences	accounts.id = tailored_audiences.account_id
targeting_criteria	accounts.id = targeting_criteria.account_id
tweets	accounts.id = tweets.account_id

accounts table schema

approval_status

STRING

business_id

STRING

business_name

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

industry_type

STRING

name

STRING

salt

STRING

timezone

STRING

timezone_switch_at

DATE-TIME

updated_at

DATE-TIME

advertiser_business_categories

The advertiser_business_categories table contains info about the advertiser business categories associated with an advertiser’s ad groups.

Replication Method

Full Table

Primary Key

Useful links

advertiser_business_categories schema on GitHub

Twitter Ads API method

advertiser_business_categories table foreign keys

Join advertiser_business_categories with	on
content_categories	advertiser_business_categories.iab_categories = content_categories.iab_categories
iab_categories	advertiser_business_categories.iab_categories = iab_categories.id

advertiser_business_categories table schema

iab_categories

ARRAY

STRING

name

STRING

campaigns

The campaigns table contains info about the campaigns associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	campaigns schema on GitHub Twitter Ads API method

campaigns table foreign keys

Join campaigns with	on
account_media	campaigns.account_id = account_media.account_id campaigns.funding_instrument_id = account_media.funding_instrument_id
accounts	campaigns.account_id = accounts.id
cards_image_conversation	campaigns.account_id = cards_image_conversation.account_id
cards_poll	campaigns.account_id = cards_poll.account_id
cards_video_conversation	campaigns.account_id = cards_video_conversation.account_id
funding_instruments	campaigns.account_id = funding_instruments.account_id campaigns.funding_instrument_id = funding_instruments.id
line_item_apps	campaigns.account_id = line_item_apps.account_id
line_items	campaigns.account_id = line_items.account_id campaigns.id = line_items.campaign_id
media_creatives	campaigns.account_id = media_creatives.account_id
preroll_call_to_actions	campaigns.account_id = preroll_call_to_actions.account_id
promoted_accounts	campaigns.account_id = promoted_accounts.account_id
promoted_tweets	campaigns.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	campaigns.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	campaigns.account_id = tailored_audiences.account_id
targeting_criteria	campaigns.account_id = targeting_criteria.account_id
tweets	campaigns.account_id = tweets.account_id

campaigns table schema

account_id

STRING

budget_optimization

STRING

created_at

DATE-TIME

currency

STRING

daily_budget_amount_local_micro

INTEGER

deleted

BOOLEAN

duration_in_days

INTEGER

entity_status

STRING

frequency_cap

INTEGER

funding_instrument_id

STRING

name

STRING

reasons_not_servable

ARRAY

servable

BOOLEAN

standard_delivery

BOOLEAN

total_budget_amount_local_micro

INTEGER

updated_at

DATE-TIME

cards

The cards table contains info about cards associated with your account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	cards schema on GitHub Twitter Ads documentation

cards table schema

card_type

STRING

card_uri

STRING

components

ARRAY

created_at

DATE-TIME

deleted

BOOLEAN

STRING

name

STRING

updated_at

DATE-TIME

cards_image_conversation

The cards_image_conversation table contains info about image conversation cards associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	cards_image_conversation schema on GitHub Twitter Ads API method

cards_image_conversation table foreign keys

Join cards_image_conversation with	on
account_media	cards_image_conversation.account_id = account_media.account_id
accounts	cards_image_conversation.account_id = accounts.id
campaigns	cards_image_conversation.account_id = campaigns.account_id
cards_poll	cards_image_conversation.account_id = cards_poll.account_id
cards_video_conversation	cards_image_conversation.account_id = cards_video_conversation.account_id
funding_instruments	cards_image_conversation.account_id = funding_instruments.account_id
line_item_apps	cards_image_conversation.account_id = line_item_apps.account_id
line_items	cards_image_conversation.account_id = line_items.account_id
media_creatives	cards_image_conversation.account_id = media_creatives.account_id
preroll_call_to_actions	cards_image_conversation.account_id = preroll_call_to_actions.account_id
promoted_accounts	cards_image_conversation.account_id = promoted_accounts.account_id
promoted_tweets	cards_image_conversation.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	cards_image_conversation.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	cards_image_conversation.account_id = tailored_audiences.account_id
targeting_criteria	cards_image_conversation.account_id = targeting_criteria.account_id
tweets	cards_image_conversation.account_id = tweets.account_id

cards_image_conversation table schema

account_id

STRING

card_type

STRING

card_uri

STRING

created_at

DATE-TIME

deleted

BOOLEAN

first_cta

STRING

first_cta_tweet

STRING

image_display_height

INTEGER

image_display_width

INTEGER

media_key

STRING

media_url

STRING

name

STRING

thank_you_text

STRING

title

STRING

updated_at

DATE-TIME

cards_poll

The cards_poll table contains info about poll cards associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	cards_poll schema on GitHub Twitter Ads API method

cards_poll table foreign keys

Join cards_poll with	on
account_media	cards_poll.account_id = account_media.account_id
accounts	cards_poll.account_id = accounts.id
campaigns	cards_poll.account_id = campaigns.account_id
cards_image_conversation	cards_poll.account_id = cards_image_conversation.account_id
cards_video_conversation	cards_poll.account_id = cards_video_conversation.account_id
funding_instruments	cards_poll.account_id = funding_instruments.account_id
line_item_apps	cards_poll.account_id = line_item_apps.account_id
line_items	cards_poll.account_id = line_items.account_id
media_creatives	cards_poll.account_id = media_creatives.account_id
preroll_call_to_actions	cards_poll.account_id = preroll_call_to_actions.account_id
promoted_accounts	cards_poll.account_id = promoted_accounts.account_id
promoted_tweets	cards_poll.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	cards_poll.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	cards_poll.account_id = tailored_audiences.account_id
targeting_criteria	cards_poll.account_id = targeting_criteria.account_id
tweets	cards_poll.account_id = tweets.account_id

cards_poll table schema

account_id

STRING

card_type

STRING

card_uri

STRING

content_duration_seconds

INTEGER

created_at

DATE-TIME

deleted

BOOLEAN

duration_in_minutes

INTEGER

end_time

DATE-TIME

first_choice

STRING

name

STRING

second_choice

STRING

start_time

DATE-TIME

updated_at

DATE-TIME

video_height

INTEGER

video_hls_url

STRING

video_poster_height

INTEGER

video_poster_url

STRING

video_poster_width

INTEGER

video_url

STRING

video_width

INTEGER

cards_video_conversation

The cards_video_conversation table contains info about the video conversation cards associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	cards_video_conversation schema on GitHub Twitter Ads API method

cards_video_conversation table foreign keys

Join cards_video_conversation with	on
account_media	cards_video_conversation.account_id = account_media.account_id
accounts	cards_video_conversation.account_id = accounts.id
campaigns	cards_video_conversation.account_id = campaigns.account_id
cards_image_conversation	cards_video_conversation.account_id = cards_image_conversation.account_id
cards_poll	cards_video_conversation.account_id = cards_poll.account_id
funding_instruments	cards_video_conversation.account_id = funding_instruments.account_id
line_item_apps	cards_video_conversation.account_id = line_item_apps.account_id
line_items	cards_video_conversation.account_id = line_items.account_id
media_creatives	cards_video_conversation.account_id = media_creatives.account_id
preroll_call_to_actions	cards_video_conversation.account_id = preroll_call_to_actions.account_id
promoted_accounts	cards_video_conversation.account_id = promoted_accounts.account_id
promoted_tweets	cards_video_conversation.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	cards_video_conversation.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	cards_video_conversation.account_id = tailored_audiences.account_id
targeting_criteria	cards_video_conversation.account_id = targeting_criteria.account_id
tweets	cards_video_conversation.account_id = tweets.account_id

cards_video_conversation table schema

account_id

STRING

card_type

STRING

card_uri

STRING

created_at

DATE-TIME

deleted

BOOLEAN

first_cta

STRING

first_cta_tweet

STRING

media_key

STRING

media_url

STRING

name

STRING

poster_media_url

STRING

thank_you_text

STRING

title

STRING

updated_at

DATE-TIME

video_height

INTEGER

video_owner_id

STRING

video_width

INTEGER

content_categories

The content_categories table contains info about the content categories used as targeting criteria for ad groups.

Replication Method

Full Table

Primary Key

Useful links

content_categories schema on GitHub

Twitter Ads API method

content_categories table foreign keys

Join content_categories with	on
advertiser_business_categories	content_categories.iab_categories = advertiser_business_categories.iab_categories
iab_categories	content_categories.iab_categories = iab_categories.id

content_categories table schema

iab_categories

ARRAY

STRING

name

STRING

funding_instruments

The funding_instruments table contains info about the funding instruments associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	funding_instruments schema on GitHub Twitter Ads API method

funding_instruments table foreign keys

Join funding_instruments with	on
account_media	funding_instruments.account_id = account_media.account_id funding_instruments.id = account_media.funding_instrument_id
accounts	funding_instruments.account_id = accounts.id
campaigns	funding_instruments.account_id = campaigns.account_id funding_instruments.id = campaigns.funding_instrument_id
cards_image_conversation	funding_instruments.account_id = cards_image_conversation.account_id
cards_poll	funding_instruments.account_id = cards_poll.account_id
cards_video_conversation	funding_instruments.account_id = cards_video_conversation.account_id
line_item_apps	funding_instruments.account_id = line_item_apps.account_id
line_items	funding_instruments.account_id = line_items.account_id
media_creatives	funding_instruments.account_id = media_creatives.account_id
preroll_call_to_actions	funding_instruments.account_id = preroll_call_to_actions.account_id
promoted_accounts	funding_instruments.account_id = promoted_accounts.account_id
promoted_tweets	funding_instruments.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	funding_instruments.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	funding_instruments.account_id = tailored_audiences.account_id
targeting_criteria	funding_instruments.account_id = targeting_criteria.account_id
tweets	funding_instruments.account_id = tweets.account_id

funding_instruments table schema

able_to_fund

BOOLEAN

account_id

STRING

created_at

DATE-TIME

credit_limit_local_micro

INTEGER

credit_remaining_local_micro

INTEGER

currency

STRING

deleted

BOOLEAN

description

STRING

end_time

DATE-TIME

entity_status

STRING

funded_amount_local_micro

INTEGER

STRING

io_header

STRING

reasons_not_able_to_fund

ARRAY

start_time

DATE-TIME

type

STRING

updated_at

DATE-TIME

iab_categories

The iab_categories table contains info about the app categories associated with ad groups.

Replication Method

Full Table

Primary Key

Useful links

iab_categories schema on GitHub

Twitter Ads API method

iab_categories table foreign keys

Join iab_categories with	on
advertiser_business_categories	iab_categories.id = advertiser_business_categories.iab_categories
content_categories	iab_categories.id = content_categories.iab_categories

iab_categories table schema

STRING

name

STRING

parent_id

STRING

line_item_apps

The line_item_apps table contains info about the apps associated with line items associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	line_item_apps schema on GitHub Twitter Ads API method

line_item_apps table foreign keys

Join line_item_apps with	on
account_media	line_item_apps.account_id = account_media.account_id
accounts	line_item_apps.account_id = accounts.id
campaigns	line_item_apps.account_id = campaigns.account_id
cards_image_conversation	line_item_apps.account_id = cards_image_conversation.account_id
cards_poll	line_item_apps.account_id = cards_poll.account_id
cards_video_conversation	line_item_apps.account_id = cards_video_conversation.account_id
funding_instruments	line_item_apps.account_id = funding_instruments.account_id
line_items	line_item_apps.account_id = line_items.account_id
media_creatives	line_item_apps.account_id = media_creatives.account_id line_item_apps.line_item_id = media_creatives.line_item_id
preroll_call_to_actions	line_item_apps.account_id = preroll_call_to_actions.account_id line_item_apps.line_item_id = preroll_call_to_actions.line_item_id
promoted_accounts	line_item_apps.account_id = promoted_accounts.account_id line_item_apps.line_item_id = promoted_accounts.line_item_id
promoted_tweets	line_item_apps.account_id = promoted_tweets.account_id line_item_apps.line_item_id = promoted_tweets.line_item_id
scheduled_promoted_tweets	line_item_apps.account_id = scheduled_promoted_tweets.account_id line_item_apps.line_item_id = scheduled_promoted_tweets.line_item_id
tailored_audiences	line_item_apps.account_id = tailored_audiences.account_id
targeting_criteria	line_item_apps.account_id = targeting_criteria.account_id line_item_apps.line_item_id = targeting_criteria.line_item_id
tweets	line_item_apps.account_id = tweets.account_id

line_item_apps table schema

account_id

STRING

app_store_identifier

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

line_item_id

STRING

os_type

STRING

updated_at

DATE-TIME

line_items

The line_items table contains info about the line items (ad groups) associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	line_items schema on GitHub Twitter Ads API method

line_items table foreign keys

Join line_items with	on
account_media	line_items.account_id = account_media.account_id
accounts	line_items.account_id = accounts.id
campaigns	line_items.account_id = campaigns.account_id line_items.campaign_id = campaigns.id
cards_image_conversation	line_items.account_id = cards_image_conversation.account_id
cards_poll	line_items.account_id = cards_poll.account_id
cards_video_conversation	line_items.account_id = cards_video_conversation.account_id
funding_instruments	line_items.account_id = funding_instruments.account_id
line_item_apps	line_items.account_id = line_item_apps.account_id
media_creatives	line_items.account_id = media_creatives.account_id
preroll_call_to_actions	line_items.account_id = preroll_call_to_actions.account_id
promoted_accounts	line_items.account_id = promoted_accounts.account_id
promoted_tweets	line_items.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	line_items.account_id = scheduled_promoted_tweets.account_id
tailored_audiences	line_items.account_id = tailored_audiences.account_id
targeting_criteria	line_items.account_id = targeting_criteria.account_id
tweets	line_items.account_id = tweets.account_id

line_items table schema

account_id

STRING

advertiser_domain

STRING

advertiser_user_id

INTEGER

automatically_select_bid

BOOLEAN

bid_amount_local_micro

INTEGER

bid_strategy

STRING

bid_type

STRING

bid_unit

STRING

campaign_id

STRING

categories

ARRAY

charge_by

STRING

created_at

DATE-TIME

creative_source

STRING

currency

STRING

deleted

BOOLEAN

end_time

DATE-TIME

entity_status

STRING

name

STRING

objective

STRING

optimization

STRING

placements

ARRAY

primary_web_event_tag

STRING

product_type

STRING

start_time

DATE-TIME

target_cpa_local_micro

INTEGER

total_budget_amount_local_micro

INTEGER

tracking_tags

ARRAY

updated_at

DATE-TIME

media_creatives

The media_creatives table contains info about the media creatives associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	media_creatives schema on GitHub Twitter Ads API method

media_creatives table foreign keys

Join media_creatives with	on
account_media	media_creatives.account_id = account_media.account_id media_creatives.account_media_id = account_media.id
accounts	media_creatives.account_id = accounts.id
campaigns	media_creatives.account_id = campaigns.account_id
cards_image_conversation	media_creatives.account_id = cards_image_conversation.account_id
cards_poll	media_creatives.account_id = cards_poll.account_id
cards_video_conversation	media_creatives.account_id = cards_video_conversation.account_id
funding_instruments	media_creatives.account_id = funding_instruments.account_id
line_item_apps	media_creatives.account_id = line_item_apps.account_id media_creatives.line_item_id = line_item_apps.line_item_id
line_items	media_creatives.account_id = line_items.account_id
preroll_call_to_actions	media_creatives.account_id = preroll_call_to_actions.account_id media_creatives.line_item_id = preroll_call_to_actions.line_item_id
promoted_accounts	media_creatives.account_id = promoted_accounts.account_id media_creatives.line_item_id = promoted_accounts.line_item_id
promoted_tweets	media_creatives.account_id = promoted_tweets.account_id media_creatives.line_item_id = promoted_tweets.line_item_id
scheduled_promoted_tweets	media_creatives.account_id = scheduled_promoted_tweets.account_id media_creatives.line_item_id = scheduled_promoted_tweets.line_item_id
tailored_audiences	media_creatives.account_id = tailored_audiences.account_id
targeting_criteria	media_creatives.account_id = targeting_criteria.account_id media_creatives.line_item_id = targeting_criteria.line_item_id
tweets	media_creatives.account_id = tweets.account_id

media_creatives table schema

account_id

STRING

account_media_id

STRING

approval_status

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

landing_url

STRING

line_item_id

STRING

serving_status

STRING

updated_at

DATE-TIME

preroll_call_to_actions

The preroll_call_to_actions table contains info about the preroll call-to-actions associated with line items (ad groups) associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	preroll_call_to_actions schema on GitHub Twitter Ads API method

preroll_call_to_actions table foreign keys

Join preroll_call_to_actions with	on
account_media	preroll_call_to_actions.account_id = account_media.account_id
accounts	preroll_call_to_actions.account_id = accounts.id
campaigns	preroll_call_to_actions.account_id = campaigns.account_id
cards_image_conversation	preroll_call_to_actions.account_id = cards_image_conversation.account_id
cards_poll	preroll_call_to_actions.account_id = cards_poll.account_id
cards_video_conversation	preroll_call_to_actions.account_id = cards_video_conversation.account_id
funding_instruments	preroll_call_to_actions.account_id = funding_instruments.account_id
line_item_apps	preroll_call_to_actions.account_id = line_item_apps.account_id preroll_call_to_actions.line_item_id = line_item_apps.line_item_id
line_items	preroll_call_to_actions.account_id = line_items.account_id
media_creatives	preroll_call_to_actions.account_id = media_creatives.account_id preroll_call_to_actions.line_item_id = media_creatives.line_item_id
promoted_accounts	preroll_call_to_actions.account_id = promoted_accounts.account_id preroll_call_to_actions.line_item_id = promoted_accounts.line_item_id
promoted_tweets	preroll_call_to_actions.account_id = promoted_tweets.account_id preroll_call_to_actions.line_item_id = promoted_tweets.line_item_id
scheduled_promoted_tweets	preroll_call_to_actions.account_id = scheduled_promoted_tweets.account_id preroll_call_to_actions.line_item_id = scheduled_promoted_tweets.line_item_id
tailored_audiences	preroll_call_to_actions.account_id = tailored_audiences.account_id
targeting_criteria	preroll_call_to_actions.account_id = targeting_criteria.account_id preroll_call_to_actions.line_item_id = targeting_criteria.line_item_id
tweets	preroll_call_to_actions.account_id = tweets.account_id

preroll_call_to_actions table schema

account_id

STRING

call_to_action

STRING

call_to_action_url

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

line_item_id

STRING

updated_at

DATE-TIME

promotable_users

The promotable_users table contains info about the promotable users associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	promotable_users schema on GitHub Twitter Ads API method

promotable_users table foreign keys

Join promotable_users with	on
promoted_accounts	promotable_users.user_id = promoted_accounts.user_id
tweets	promotable_users.user_id = tweets.entities.user_mentions.id promotable_users.user_id = tweets.in_reply_to_user_id promotable_users.user_id = tweets.user.id

Join promotable_users with

promoted_accounts

promotable_users.user_id = promoted_accounts.user_id

tweets

promotable_users.user_id = tweets.entities.user_mentions.id

promotable_users.user_id = tweets.in_reply_to_user_id

promotable_users.user_id = tweets.user.id

promotable_users table schema

created_at

DATE-TIME

deleted

BOOLEAN

STRING

promotable_user_type

STRING

updated_at

DATE-TIME

user_id

STRING

promoted_accounts

The promoted_accounts table contains info about the promoted accounts associated with line items (ad groups) associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	promoted_accounts schema on GitHub Twitter Ads API method

promoted_accounts table foreign keys

Join promoted_accounts with	on
account_media	promoted_accounts.account_id = account_media.account_id
accounts	promoted_accounts.account_id = accounts.id
campaigns	promoted_accounts.account_id = campaigns.account_id
cards_image_conversation	promoted_accounts.account_id = cards_image_conversation.account_id
cards_poll	promoted_accounts.account_id = cards_poll.account_id
cards_video_conversation	promoted_accounts.account_id = cards_video_conversation.account_id
funding_instruments	promoted_accounts.account_id = funding_instruments.account_id
line_item_apps	promoted_accounts.account_id = line_item_apps.account_id promoted_accounts.line_item_id = line_item_apps.line_item_id
line_items	promoted_accounts.account_id = line_items.account_id
media_creatives	promoted_accounts.account_id = media_creatives.account_id promoted_accounts.line_item_id = media_creatives.line_item_id
preroll_call_to_actions	promoted_accounts.account_id = preroll_call_to_actions.account_id promoted_accounts.line_item_id = preroll_call_to_actions.line_item_id
promoted_tweets	promoted_accounts.account_id = promoted_tweets.account_id promoted_accounts.line_item_id = promoted_tweets.line_item_id
scheduled_promoted_tweets	promoted_accounts.account_id = scheduled_promoted_tweets.account_id promoted_accounts.line_item_id = scheduled_promoted_tweets.line_item_id
tailored_audiences	promoted_accounts.account_id = tailored_audiences.account_id
targeting_criteria	promoted_accounts.account_id = targeting_criteria.account_id promoted_accounts.line_item_id = targeting_criteria.line_item_id
tweets	promoted_accounts.account_id = tweets.account_id promoted_accounts.user_id = tweets.entities.user_mentions.id promoted_accounts.user_id = tweets.in_reply_to_user_id promoted_accounts.user_id = tweets.user.id
promotable_users	promoted_accounts.user_id = promotable_users.user_id

promoted_accounts table schema

account_id

STRING

approval_status

STRING

created_at

DATE-TIME

deleted

BOOLEAN

entity_status

STRING

line_item_id

STRING

updated_at

DATE-TIME

user_id

STRING

promoted_tweets

The promoted_tweets table contains info about references to Tweets associated with line items (ad groups) associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	promoted_tweets schema on GitHub Twitter Ads API method

promoted_tweets table foreign keys

Join promoted_tweets with	on
account_media	promoted_tweets.account_id = account_media.account_id
accounts	promoted_tweets.account_id = accounts.id
campaigns	promoted_tweets.account_id = campaigns.account_id
cards_image_conversation	promoted_tweets.account_id = cards_image_conversation.account_id
cards_poll	promoted_tweets.account_id = cards_poll.account_id
cards_video_conversation	promoted_tweets.account_id = cards_video_conversation.account_id
funding_instruments	promoted_tweets.account_id = funding_instruments.account_id
line_item_apps	promoted_tweets.account_id = line_item_apps.account_id promoted_tweets.line_item_id = line_item_apps.line_item_id
line_items	promoted_tweets.account_id = line_items.account_id
media_creatives	promoted_tweets.account_id = media_creatives.account_id promoted_tweets.line_item_id = media_creatives.line_item_id
preroll_call_to_actions	promoted_tweets.account_id = preroll_call_to_actions.account_id promoted_tweets.line_item_id = preroll_call_to_actions.line_item_id
promoted_accounts	promoted_tweets.account_id = promoted_accounts.account_id promoted_tweets.line_item_id = promoted_accounts.line_item_id
scheduled_promoted_tweets	promoted_tweets.account_id = scheduled_promoted_tweets.account_id promoted_tweets.line_item_id = scheduled_promoted_tweets.line_item_id promoted_tweets.tweet_id = scheduled_promoted_tweets.tweet_id
tailored_audiences	promoted_tweets.account_id = tailored_audiences.account_id
targeting_criteria	promoted_tweets.account_id = targeting_criteria.account_id promoted_tweets.line_item_id = targeting_criteria.line_item_id
tweets	promoted_tweets.account_id = tweets.account_id promoted_tweets.tweet_id = tweets.id

promoted_tweets table schema

account_id

STRING

approval_status

STRING

created_at

DATE-TIME

deleted

BOOLEAN

entity_status

STRING

line_item_id

STRING

tweet_id

STRING

updated_at

DATE-TIME

scheduled_promoted_tweets

The scheduled_promoted_tweets table contains info about the scheduled promoted Tweets associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	scheduled_promoted_tweets schema on GitHub Twitter Ads API method

scheduled_promoted_tweets table foreign keys

Join scheduled_promoted_tweets with	on
account_media	scheduled_promoted_tweets.account_id = account_media.account_id
accounts	scheduled_promoted_tweets.account_id = accounts.id
campaigns	scheduled_promoted_tweets.account_id = campaigns.account_id
cards_image_conversation	scheduled_promoted_tweets.account_id = cards_image_conversation.account_id
cards_poll	scheduled_promoted_tweets.account_id = cards_poll.account_id
cards_video_conversation	scheduled_promoted_tweets.account_id = cards_video_conversation.account_id
funding_instruments	scheduled_promoted_tweets.account_id = funding_instruments.account_id
line_item_apps	scheduled_promoted_tweets.account_id = line_item_apps.account_id scheduled_promoted_tweets.line_item_id = line_item_apps.line_item_id
line_items	scheduled_promoted_tweets.account_id = line_items.account_id
media_creatives	scheduled_promoted_tweets.account_id = media_creatives.account_id scheduled_promoted_tweets.line_item_id = media_creatives.line_item_id
preroll_call_to_actions	scheduled_promoted_tweets.account_id = preroll_call_to_actions.account_id scheduled_promoted_tweets.line_item_id = preroll_call_to_actions.line_item_id
promoted_accounts	scheduled_promoted_tweets.account_id = promoted_accounts.account_id scheduled_promoted_tweets.line_item_id = promoted_accounts.line_item_id
promoted_tweets	scheduled_promoted_tweets.account_id = promoted_tweets.account_id scheduled_promoted_tweets.line_item_id = promoted_tweets.line_item_id scheduled_promoted_tweets.tweet_id = promoted_tweets.tweet_id
tailored_audiences	scheduled_promoted_tweets.account_id = tailored_audiences.account_id
targeting_criteria	scheduled_promoted_tweets.account_id = targeting_criteria.account_id scheduled_promoted_tweets.line_item_id = targeting_criteria.line_item_id
tweets	scheduled_promoted_tweets.account_id = tweets.account_id scheduled_promoted_tweets.tweet_id = tweets.id

scheduled_promoted_tweets table schema

account_id

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

line_item_id

STRING

scheduled_tweet_id

STRING

tweet_id

STRING

updated_at

DATE-TIME

tailored_audiences

The tailored_audiences table contains info about the Tailored Audiences associated with an account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	tailored_audiences schema on GitHub Twitter Ads API method

tailored_audiences table foreign keys

Join tailored_audiences with	on
account_media	tailored_audiences.account_id = account_media.account_id
accounts	tailored_audiences.account_id = accounts.id
campaigns	tailored_audiences.account_id = campaigns.account_id
cards_image_conversation	tailored_audiences.account_id = cards_image_conversation.account_id
cards_poll	tailored_audiences.account_id = cards_poll.account_id
cards_video_conversation	tailored_audiences.account_id = cards_video_conversation.account_id
funding_instruments	tailored_audiences.account_id = funding_instruments.account_id
line_item_apps	tailored_audiences.account_id = line_item_apps.account_id
line_items	tailored_audiences.account_id = line_items.account_id
media_creatives	tailored_audiences.account_id = media_creatives.account_id
preroll_call_to_actions	tailored_audiences.account_id = preroll_call_to_actions.account_id
promoted_accounts	tailored_audiences.account_id = promoted_accounts.account_id
promoted_tweets	tailored_audiences.account_id = promoted_tweets.account_id
scheduled_promoted_tweets	tailored_audiences.account_id = scheduled_promoted_tweets.account_id
targeting_criteria	tailored_audiences.account_id = targeting_criteria.account_id
tweets	tailored_audiences.account_id = tweets.account_id

tailored_audiences table schema

account_id

STRING

audience_size

INTEGER

audience_type

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

is_owner

BOOLEAN

name

STRING

partner_source

STRING

permission_level

STRING

reasons_not_targetable

ARRAY

targetable

BOOLEAN

targetable_types

ARRAY

updated_at

DATE-TIME

targeting_app_store_categories

The targeting_app_store_categories table contains info about the app store targeting categories associated with promoted products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_app_store_categories schema on GitHub

Twitter Ads API method

targeting_app_store_categories table schema

name

STRING

os_type

STRING

targeting_type

STRING

targeting_value

STRING

targeting_conversations

The targeting_conversations table contains info about the conversation-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_conversations schema on GitHub

Twitter Ads API method

targeting_conversations table schema

conversation_type

STRING

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_criteria

The targeting_criteria table contains info about the targeting criteria associated with an account.

Replication Method

Full Table

Primary Keys

line_item_id

Useful links

targeting_criteria schema on GitHub

Twitter Ads API method

targeting_criteria table foreign keys

Join targeting_criteria with	on
account_media	targeting_criteria.account_id = account_media.account_id
accounts	targeting_criteria.account_id = accounts.id
campaigns	targeting_criteria.account_id = campaigns.account_id
cards_image_conversation	targeting_criteria.account_id = cards_image_conversation.account_id
cards_poll	targeting_criteria.account_id = cards_poll.account_id
cards_video_conversation	targeting_criteria.account_id = cards_video_conversation.account_id
funding_instruments	targeting_criteria.account_id = funding_instruments.account_id
line_item_apps	targeting_criteria.account_id = line_item_apps.account_id targeting_criteria.line_item_id = line_item_apps.line_item_id
line_items	targeting_criteria.account_id = line_items.account_id
media_creatives	targeting_criteria.account_id = media_creatives.account_id targeting_criteria.line_item_id = media_creatives.line_item_id
preroll_call_to_actions	targeting_criteria.account_id = preroll_call_to_actions.account_id targeting_criteria.line_item_id = preroll_call_to_actions.line_item_id
promoted_accounts	targeting_criteria.account_id = promoted_accounts.account_id targeting_criteria.line_item_id = promoted_accounts.line_item_id
promoted_tweets	targeting_criteria.account_id = promoted_tweets.account_id targeting_criteria.line_item_id = promoted_tweets.line_item_id
scheduled_promoted_tweets	targeting_criteria.account_id = scheduled_promoted_tweets.account_id targeting_criteria.line_item_id = scheduled_promoted_tweets.line_item_id
tailored_audiences	targeting_criteria.account_id = tailored_audiences.account_id
tweets	targeting_criteria.account_id = tweets.account_id

targeting_criteria table schema

account_id

STRING

created_at

DATE-TIME

deleted

BOOLEAN

STRING

line_item_id

STRING

name

STRING

operator_type

STRING

tailored_audience_expansion

BOOLEAN

tailored_audience_type

STRING

targeting_type

STRING

targeting_value

STRING

updated_at

DATE-TIME

targeting_devices

The targeting_devices table contains info about the device-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_devices schema on GitHub

Twitter Ads API method

targeting_devices table schema

manufacturer

STRING

name

STRING

os_type

STRING

targeting_type

STRING

targeting_value

STRING

targeting_events

The targeting_events table contains info about event-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_events schema on GitHub

Twitter Ads documentation

targeting_events table schema

country_breakdown_percentage

OBJECT

country_code

STRING

device_breakdown_percentage

OBJECT

Click to expand device_breakdown_percentage

ANDROID

NUMBER

DESKTOP

NUMBER

IOS

NUMBER

OTHER_MOBILE

NUMBER

end_time

DATE-TIME

event_type

STRING

gender_breakdown_percentage

OBJECT

Click to expand gender_breakdown_percentage

female

NUMBER

male

NUMBER

is_global

BOOLEAN

name

STRING

reach

OBJECT

Click to expand reach

total_impressions

INTEGER

total_number_of_tweets

INTEGER

total_reach

INTEGER

start_time

DATE-TIME

targeting_value

STRING

top_hashtags

ARRAY

top_tweets

ARRAY

top_users

ARRAY

targeting_interests

The targeting_interests table contains info about the interest-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_interests schema on GitHub

Twitter Ads API method

targeting_interests table schema

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_languages

The targeting_languages table contains info about the language-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_languages schema on GitHub

Twitter Ads API method

targeting_languages table schema

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_locations

The targeting_locations table contains info about location-based targeting criteria for Promoted Products. According to Twitter Ads’s documentation, geo-targeting is available for Promoted Accounts and Tweets at the country, state/region, city, and postal code levels.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_locations schema on GitHub

Twitter Ads API method

targeting_locations table schema

country_code

STRING

location_type

STRING

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_network_operators

The targeting_network_operators table contains info about network operator-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_network_operators schema on GitHub

Twitter Ads API method

targeting_network_operators table schema

country_code

STRING

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_platform_versions

The targeting_platform_versions table contains info about mobile OS-version based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_platform_versions schema on GitHub

Twitter Ads API method

targeting_platform_versions table schema

name

STRING

number

STRING

os_type

STRING

targeting_type

STRING

targeting_value

STRING

targeting_platforms

The targeting_platforms table contains info about platform-based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_platforms schema on GitHub

Twitter Ads API method

targeting_platforms table schema

name

STRING

targeting_type

STRING

targeting_value

STRING

targeting_tv_markets

The targeting_tv_markets table contains info about TV markets where TV shows can be targeted. Use the targeting_tv_shows table for info about individual TV shows.

Replication Method

Full Table

Primary Key

locale

Useful links

targeting_tv_markets schema on GitHub

Twitter Ads API method

targeting_tv_markets table schema

country_code

STRING

locale

STRING

name

STRING

targeting_tv_shows

The targeting_tv_shows table contains info about TV-show based targeting criteria for Promoted Products.

Replication Method

Full Table

Primary Key

targeting_value

Useful links

targeting_tv_shows schema on GitHub

Twitter Ads API method

targeting_tv_shows table schema

genre

STRING

locales

ARRAY

Click to expand locales

country

STRING

language

STRING

name

STRING

targeting_value

STRING

tracking_tags

The tracking_tags table contains info about tracking tags associated with your account.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	updated_at
Useful links	tracking_tags schema on GitHub Twitter Ads documentation

tracking_tags table schema

created_at

DATE-TIME

deleted

BOOLEAN

STRING

line_item_id

STRING

tracking_tag_type

STRING

tracking_tag_url

STRING

updated_at

DATE-TIME

tweets

The tweets table contains info about the scheduled and published Tweets associated with an account’s full promotable user. Note: This table doesn’t include draft Tweets.

Replication Method	Key-based Incremental
Primary Key	id
Replication Key	created_at
Useful links	tweets schema on GitHub Twitter Ads API method

tweets table foreign keys

Join tweets with	on
account_media	tweets.account_id = account_media.account_id
accounts	tweets.account_id = accounts.id
campaigns	tweets.account_id = campaigns.account_id
cards_image_conversation	tweets.account_id = cards_image_conversation.account_id
cards_poll	tweets.account_id = cards_poll.account_id
cards_video_conversation	tweets.account_id = cards_video_conversation.account_id
funding_instruments	tweets.account_id = funding_instruments.account_id
line_item_apps	tweets.account_id = line_item_apps.account_id
line_items	tweets.account_id = line_items.account_id
media_creatives	tweets.account_id = media_creatives.account_id
preroll_call_to_actions	tweets.account_id = preroll_call_to_actions.account_id
promoted_accounts	tweets.account_id = promoted_accounts.account_id tweets.entities.user_mentions.id = promoted_accounts.user_id tweets.in_reply_to_user_id = promoted_accounts.user_id tweets.user.id = promoted_accounts.user_id
promoted_tweets	tweets.account_id = promoted_tweets.account_id tweets.id = promoted_tweets.tweet_id
scheduled_promoted_tweets	tweets.account_id = scheduled_promoted_tweets.account_id tweets.id = scheduled_promoted_tweets.tweet_id
tailored_audiences	tweets.account_id = tailored_audiences.account_id
targeting_criteria	tweets.account_id = targeting_criteria.account_id
promotable_users	tweets.entities.user_mentions.id = promotable_users.user_id tweets.in_reply_to_user_id = promotable_users.user_id tweets.user.id = promotable_users.user_id

tweets table schema

account_id

STRING

coordinates

OBJECT

Click to expand coordinates

coordinates

ARRAY

type

STRING

created_at

DATE-TIME

entities

OBJECT

Click to expand entities

hashtags

ARRAY

Click to expand hashtags

indices

ARRAY

text

STRING

media

ARRAY

Click to expand media

display_url

STRING

expanded_url

STRING

INTEGER

id_str

STRING

indices

ARRAY

media_url

STRING

media_url_https

STRING

sizes

OBJECT

Click to expand sizes

large

OBJECT

Click to expand large

INTEGER

resize

STRING

INTEGER

medium

OBJECT

Click to expand medium

INTEGER

resize

STRING

INTEGER

small

OBJECT

Click to expand small

INTEGER

resize

STRING

INTEGER

thumb

OBJECT

Click to expand thumb

INTEGER

resize

STRING

INTEGER

polls

ARRAY

Click to expand polls

duration_minutes

INTEGER

end_datetime

DATE-TIME

options

ARRAY

Click to expand options

position

INTEGER

text

STRING

symbols

ARRAY

Click to expand symbols

indices

ARRAY

text

STRING

urls

ARRAY

Click to expand urls

display_url

STRING

expanded_url

STRING

indices

ARRAY

url

STRING

user_mentions

ARRAY

Click to expand user_mentions

INTEGER

id_str

STRING

indices

ARRAY

name

STRING

screen_name

STRING

extended_entities

OBJECT

Click to expand extended_entities

media

ARRAY

Click to expand media

additional_media_info

OBJECT

Click to expand additional_media_info

description

STRING

embeddable

BOOLEAN

monetizable

BOOLEAN

title

STRING

display_url

STRING

expanded_url

STRING

INTEGER

id_str

STRING

indices

ARRAY

media_url

STRING

media_url_https

STRING

sizes

OBJECT

Click to expand sizes

large

OBJECT

Click to expand large

INTEGER

resize

STRING

INTEGER

medium

OBJECT

Click to expand medium

INTEGER

resize

STRING

INTEGER

small

OBJECT

Click to expand small

INTEGER

resize

STRING

INTEGER

thumb

OBJECT

Click to expand thumb

INTEGER

resize

STRING

INTEGER

video_info

OBJECT

Click to expand video_info

aspect_ratio

ARRAY

duration_millis

INTEGER

variants

ARRAY

Click to expand variants

bitrate

INTEGER

content_type

STRING

url

STRING

favorite_count

INTEGER

favorited

BOOLEAN

filter_level

STRING

INTEGER

id_str

STRING

in_reply_to_screen_name

STRING

in_reply_to_status_id

INTEGER

in_reply_to_status_id_str

STRING

in_reply_to_user_id

INTEGER

in_reply_to_user_id_str

STRING

is_quote_status

BOOLEAN

lang

STRING

matching_rules

ARRAY

Click to expand matching_rules

INTEGER

id_str

STRING

tag

STRING

place

OBJECT

Click to expand place

attributes

OBJECT

bounding_box

OBJECT

Click to expand bounding_box

coordinates

ARRAY

type

STRING

country

STRING

country_code

STRING

full_name

STRING

name

STRING

place_type

STRING

url

STRING

possibly_sensitive

BOOLEAN

quote_count

INTEGER

quote_status_id

INTEGER

quote_status_id_str

STRING

quoted_status

OBJECT

reply_count

INTEGER

retweet_count

INTEGER

retweeted

BOOLEAN

retweeted_status

OBJECT

source

STRING

text

STRING

truncated

BOOLEAN

tweet_type

STRING

user

OBJECT

Click to expand user

created_at

DATE-TIME

default_profile

BOOLEAN

default_profile_image

BOOLEAN

derived

OBJECT

Click to expand derived

locations

ARRAY

Click to expand locations

country

STRING

country_code

STRING

full_name

STRING

geo

OBJECT

Click to expand geo

coordinates

ARRAY

type

STRING

locality

STRING

region

STRING

sub_region

STRING

description

STRING

entities

OBJECT

Click to expand entities

description

OBJECT

Click to expand description

urls

ARRAY

url

OBJECT

Click to expand url

urls

ARRAY

Click to expand urls

display_url

STRING

expanded_url

STRING

indices

ARRAY

url

STRING

favourites_count

INTEGER

followers_count

INTEGER

friends_count

INTEGER

id_str

STRING

listed_count

INTEGER

location

STRING

name

STRING

profile_banner_url

STRING

profile_image_url_https

STRING

protected

BOOLEAN

screen_name

STRING

statuses_count

INTEGER

url

STRING

verified

BOOLEAN

withheld_in_countries

ARRAY

withheld_scope

STRING

Reference

In this section:

Entity and metric group compatibility reference
Segment compatibility reference
Additional resources

Entity and metric group compatibility reference

In the following table, you’ll find info about the custom report options Stitch’s Twitter Ads currently supports.

The columns are as follows:

Entity: The name of the entity
Metric group availability: The metric groups Twitter Ads supports for the entity, which determines the columns that will be available for selection in Stitch.

For example: If an entity supports the BILLING metric group, you’ll see the billed_engagements and billed_charge_local_micro metrics as available columns in the report in Stitch.

Click the links in this column for more info about the data points (columns) the metric group contains.
Segmentation compatibility: Indicates the level of segment compatibility for the entity:
- indicates the entity is compatible with all segments
- indicates the entity is compatible with some segments
- indicates Twitter Ads doesn’t support segmentation for the entity
Refer to the Segment compatibility reference for more info.

Entity	Metric group availability	Segmentation compatibility
ACCOUNT	ENGAGEMENT (JSON schema)	Some compatibility
CAMPAIGN	BILLING (JSON schema) ENGAGEMENT (JSON schema) LIFE_TIME_VALUE_MOBIILE_CONVERSION (JSON schema) MEDIA (JSON schema) MOBILE_CONVERSION (JSON schema) VIDEO (JSON schema) WEB_CONVERSION (JSON schema)	Full compatibility
FUNDING_INVESTMENT	BILLING (JSON schema) ENGAGEMENT (JSON schema)	Some compatibility
LINE_ITEM	BILLING (JSON schema) ENGAGEMENT (JSON schema) LIFE_TIME_VALUE_MOBIILE_CONVERSION (JSON schema) MEDIA (JSON schema) MOBILE_CONVERSION (JSON schema) VIDEO (JSON schema) WEB_CONVERSION (JSON schema)	Full compatibility
MEDIA_CREATIVE	BILLING (JSON schema) ENGAGEMENT (JSON schema) LIFE_TIME_VALUE_MOBIILE_CONVERSION (JSON schema) MEDIA (JSON schema) MOBILE_CONVERSION (JSON schema) VIDEO (JSON schema) WEB_CONVERSION (JSON schema)	No compatibility
ORGANIC_TWEET	ENGAGEMENT (JSON schema) VIDEO (JSON schema)	No compatibility
PROMOTED_ACCOUNT	BILLING (JSON schema) ENGAGEMENT (JSON schema) LIFE_TIME_VALUE_MOBIILE_CONVERSION (JSON schema) MEDIA (JSON schema) MOBILE_CONVERSION (JSON schema) VIDEO (JSON schema) WEB_CONVERSION (JSON schema)	Some compatibility
PROMOTED_TWEET	BILLING (JSON schema) ENGAGEMENT (JSON schema) LIFE_TIME_VALUE_MOBIILE_CONVERSION (JSON schema) MEDIA (JSON schema) MOBILE_CONVERSION (JSON schema) VIDEO (JSON schema) WEB_CONVERSION (JSON schema)	Some compatibility

Segment compatibility reference

In the following table, you’ll find info about the segment options Stitch’s Twitter Ads integration currently supports.

The columns are as follows:

Segment: The name of the segment
Entity compatibility: The entities Twitter Ads deems compatible with the segment. Note: Stitch’s integration accounts for some undocumented incompatibilities. They’re documented here, but you can view them in the Singer tap’s code.
Notes: Additional notes about the segment. For example: Some segments may require that specific fields be defined in Stitch.

Segment	Entity compatibility	Notes
NO_SEGMENT	Compatible with all entities
AGE	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
AMPLIFY_MARKETPLACE_PREROLL_VIDEOS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
AMPLIFY_PUBLISHER_TWEETS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
APP_STORE_CATEGORY	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
AUDIENCES	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
CONVERSIONS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
CONVERSION_TAGS	Compatible with the following entities: ACCOUNT CAMPAIGN LINE_ITEM ORGANIC_TWEET	Only compatible with the following metric groups: WEB_CONVERSION
DEVICES	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
EVENTS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
GENDER	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
INTERESTS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
KEYWORDS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
LANGUAGES	Compatible with the following entities: CAMPAIGN LINE_ITEM PROMOTED_TWEET ORGANIC_TWEET
LOCATION	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET	The Country codes field must be defined to use this segment
METROS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET	The Country codes field must be defined to use this segment
PLATFORM_VERSIONS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
PLATFORMS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
POSTAL_CODES	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET	The Country codes field must be defined to use this segment
REGIONS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET	The Country codes field must be defined to use this segment
SIMILAR_TO_FOLLOWERS_OF_USER	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
SWIPEABLE_MEDIA	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
TV_ADS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET
TV_SHOWS	Compatible with all entities except: MEDIA_CREATIVE ORGANIC_TWEET

Additional resources

Questions? Feedback?

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