Advertising categoryCertified by Stitch

Expected Facebook Ads data

Here’s a sample of the raw Facebook Ads data that Stitch will replicate to your analytics warehouse:

Campaigns

This table is the core table of campaigns in a Facebook Ads account. Columns include campaign id, name, status (active/paused), objective.

Table name:campaigns

This table records all of the ads in a Facebook Ads account. Columns include the ad information including the Ad Set and Ad Campaign it belongs to, the ad bidding, ad targeting and reference to specific creative (image/text) that the ad uses.

Table name:ads

Ads Insights

This table records all of the creatives that are used in Ads. These includes creative name, description and relevant image urls where appropriate.

Table name:ads_insights

Ad Sets

This table records is the core table of Ad Sets in a Facebook Ads account. Columns include the Ad Campaign id/name the Ad Set belongs to, the budgeting, bid type, scheduling and audience targeting information.

Table name:facebook_adsets

View all tables

Learn more about syncing Facebook Ads data

Documentation

Detailed documentation on how to start syncing Facebook Ads data.

Facebook Ads Documentation

Manual Instructions

How to extract data from Facebook Ads and load it to Google BigQuery manually.

Facebook Ads and load it to Google BigQuery manually.

Jumpstart your Facebook Ads analytics with reusable blocks

dbt packages can speed up your work

Once you replicate your Facebook Ads data with Stitch, you can use it in many ways. For example, you can use the data modeling and transformation tool dbt to prepare data for reporting, analytics, or machine learning applications.

Dbt has prebuilt packages for many Stitch data sources, including Facebook Ads. Here’s a look at code for modeling Facebook Ads data. This particular block of code prepares your Facebook Ads order data for analysis.

View the source on GitHub →

{% macro stitch_fb_ad_creatives() %}
    {{ adapter_macro('facebook_ads.stitch_fb_ad_creatives') }}
{% endmacro %}
{% macro default__stitch_fb_ad_creatives() %}
with base as (
    select * from {{ var('ad_creatives_table') }}
),
child_links as (
    select * from {{ ref('fb_ad_creatives__child_links') }}
),
links_joined as (
    select
        id as creative_id,
        lower(coalesce(
          nullif(child_link, ''),
          nullif({{ facebook_ads.nested_field('base.object_story_spec', ['link_data', 'call_to_action', 'value', 'link']) }}, ''),
          nullif({{ facebook_ads.nested_field('base.object_story_spec', ['video_data', 'call_to_action', 'value', 'link']) }}, ''),
          nullif({{ facebook_ads.nested_field('base.object_story_spec', ['link_data', 'link']) }}, '')
        )) as url,
        lower(coalesce(
            nullif(url_tags, {{ dbt_utils.split_part('url', "'?'", 2) }}), '')
        ) as url_tags
    from base
    left join child_links
        on base.id = child_links.creative_id
),
parsed as (
    select
        links_joined.*,
        {{ dbt_utils.split_part('url', "'?'", 1) }} as base_url,
        {{ dbt_utils.get_url_host('url') }} as url_host,
        {{ dbt_utils.concat(["'/'", dbt_utils.get_url_path('url')]) }} as url_path,
        {{ facebook_ads.get_url_parameter() }}
    from links_joined
)
select * from parsed
{% endmacro %}

... or use Looker blocks with your Facebook Ads data

We've developed a Looker Block for Facebook Ads data provisioned by Stitch. This block includes prebuilt code to create dashboards and models that can help uncover insights from your Facebook Ads data.

This Looker Block includes three dashboards that provide granular analysis on ad performance metrics. This LookML file produces an overview dashboard and highlights marketing performance metrics such as ad spend, clicks, and impressions over time.

View the source on GitHub →

- dashboard: overview
  title: Overview
  layout: grid
  rows:
    - elements: [total_impressions, total_actions, total_spend]
      height: 150
    - elements: [spend_actions_impressions]
      height: 400
    - elements: [campaign_performance]
      height: 400
    - elements: [campaign_value]
      height: 400
    - elements: [campaign_delivery]
      height: 400
    - elements: [actions_by_country]
      height: 400
    - elements: [campaign_performance_and_clicks]
      height: 400
    - elements: [actions_by_type, avg_frequency_by_objective]
      height: 400
    - elements: [campaign_engagement]
      height: 400

  filters:
    - name: campaign_name
      type: string_filter
    - name: date_start
      type: date_filter

  elements:

  - name: total_impressions
    title: Total impressions
    type: single_value
    model: facebook
    explore: ad_insights
    measures: [ad_insights.total_impressions]
    sorts: [ad_insights.total_impressions desc]
    limit: 5000
    show_single_value_title: true
    show_comparison: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: total_actions
    title: Total actions
    type: single_value
    model: facebook
    explore: ad_insights
    measures: [ad_insights.total_actions]
    sorts: [ad_insights.total_actions desc]
    limit: 5000
    show_single_value_title: true
    show_comparison: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: total_spend
    title: Total spend
    type: single_value
    model: facebook
    explore: ad_insights
    measures: [ad_insights.total_spend]
    sorts: [ad_insights.total_spend desc]
    limit: 5000
    show_single_value_title: true
    show_comparison: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: spend_actions_impressions
    title: Spend, actions, and impressions over time
    type: looker_line
    model: facebook
    explore: ad_insights
    dimensions: [ad_insights.date_start_month]
    measures: [ad_insights.total_spend, ad_insights.total_actions,
      ad_insights.total_impressions]
    sorts: [ad_insights.date_start_month desc]
    limit: 5000
    stacking: ''
    colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
    show_value_labels: false
    label_density: 25
    legend_position: center
    x_axis_gridlines: false
    show_view_names: true
    limit_displayed_rows: false
    y_axis_combined: false
    show_y_axis_labels: true
    show_y_axis_ticks: false
    y_axis_tick_density: default
    show_x_axis_label: true
    show_x_axis_ticks: true
    x_axis_scale: auto
    y_axis_scale_mode: linear
    show_null_points: true
    point_style: none
    interpolation: linear
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: campaign_performance
    title: Campaign performance
    type: table
    model: facebook
    explore: ad_insights
    dimensions: [campaigns.name, adsets.end_date, adsets.effective_status,
      campaigns.objective]
    measures: [ad_insights.total_actions, ad_insights.total_clicks,
      ad_insights.total_reach, ad_insights.total_spend]
    dynamic_fields:
    - table_calculation: cost_per_action
      label: cost_per_action
      expression: ${ad_insights.total_spend} / ${ad_insights.total_actions}
    sorts: [campaigns.name]
    limit: 5000
    show_view_names: false
    show_row_numbers: true
    truncate_column_names: false
    table_theme: editable
    limit_displayed_rows: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: campaign_value
    title: Cost per action v. total actions by campaign
    type: looker_scatter
    model: facebook
    explore: ad_insights
    dimensions: [campaigns.name]
    measures: [ad_insights.total_actions, ad_insights.total_spend]
    dynamic_fields:
    - table_calculation: cost_per_action
      label: Cost per action
      expression: ${ad_insights.total_spend} / ${ad_insights.total_actions}
    hidden_fields: [ad_insights.total_spend, campaigns.name]
    sorts: [cost_per_action desc]
    description: 'Evaluate campaign performance by comparing the actions generated to the total spent on the campaign.'
    limit: 5000
    column_limit: 50
    stacking: ''
    colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
    show_value_labels: false
    label_density: 25
    legend_position: center
    x_axis_gridlines: false
    y_axis_gridlines: true
    show_view_names: false
    limit_displayed_rows: false
    y_axis_combined: true
    show_y_axis_labels: true
    show_y_axis_ticks: true
    y_axis_tick_density: default
    show_x_axis_label: true
    show_x_axis_ticks: true
    x_axis_scale: auto
    y_axis_scale_mode: linear
    show_null_points: true
    point_style: circle
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: campaign_delivery
    title: Campaign delivery
    type: table
    model: facebook
    explore: ad_insights
    dimensions: [campaigns.name, adsets.end_date, adsets.effective_status,
      campaigns.objective]
    measures: [ad_insights.total_reach, ad_insights.avg_frequency,
      ad_insights.avg_cpp, ad_insights.avg_cpm, ad_insights.total_impressions]
    sorts: [campaigns.name]
    limit: 5000
    show_view_names: false
    show_row_numbers: true
    truncate_column_names: false
    table_theme: editable
    limit_displayed_rows: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: actions_by_country
    title: Actions by country
    type: looker_geo_choropleth
    model: facebook
    explore: ad_insights_by_country
    dimensions: [ad_insights_by_country.country_iso]
    measures: [ad_insights_by_country.total_actions]
    sorts: [ad_insights_by_country.total_actions desc]
    limit: 5000
    map: auto
    colors: ['#FFCC00']
    show_view_names: true
    quantize_colors: false
    listen:
      campaign_name: ad_insights_by_country.campaign_name
      date_start: ad_insights_by_country.date_start_date

  - name: campaign_performance_and_clicks
    title: Campaign performance and clicks
    type: table
    model: facebook
    explore: ad_insights
    dimensions: [campaigns.name, adsets.effective_status, adsets.end_date,
      campaigns.objective]
    measures: [ad_insights.total_actions, ad_insights.total_reach,
      ad_insights.avg_frequency, ad_insights.total_clicks, ad_insights.avg_ctr,
      ad_insights.avg_cpc, ad_insights.total_impressions, ad_insights.avg_cpm,
      ad_insights.total_inline_link_clicks, ad_insights.avg_inline_link_click_ctr,
      ad_insights.avg_cost_per_inline_link_click, ad_insights.total_spend]
    sorts: [ad_insights.total_actions desc]
    limit: 5000
    show_view_names: false
    show_row_numbers: true
    truncate_column_names: false
    table_theme: editable
    limit_displayed_rows: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: actions_by_type
    title: Actions by type
    type: looker_pie
    model: facebook
    explore: ad_action_insights
    dimensions: [ad_action_insights.action_type]
    measures: [ad_action_insights.total_actions]
    sorts: [ad_action_insights.total_actions desc]
    limit: 5000
    colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
    value_labels: legend
    show_view_names: true
    listen:
      campaign_name: ad_action_insights.campaign_name
      date_start: ad_action_insights.date_start_date

  - name: avg_frequency_by_objective
    title: Average frequency by objective
    type: looker_column
    model: facebook
    explore: ad_insights
    dimensions: [campaigns.objective]
    measures: [ad_insights.avg_frequency]
    sorts: [ad_insights.avg_frequency desc]
    limit: 5000
    stacking: ''
    colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
    show_value_labels: false
    label_density: 25
    legend_position: center
    x_axis_gridlines: false
    y_axis_gridlines: true
    show_view_names: true
    limit_displayed_rows: false
    y_axis_combined: true
    show_y_axis_labels: true
    show_y_axis_ticks: true
    y_axis_tick_density: default
    show_x_axis_label: true
    show_x_axis_ticks: true
    x_axis_scale: auto
    y_axis_scale_mode: linear
    show_null_labels: false
    listen:
      campaign_name: ad_insights.campaign_name
      date_start: ad_insights.date_start_date

  - name: campaign_engagement
    title: Campaign engagement
    type: table
    model: facebook
    explore: ad_action_insights
    dimensions: [campaigns.name, adsets.effective_status, adsets.end_date,
      campaigns.objective]
    measures: [ad_action_insights.post_likes, ad_action_insights.post_comments,
      ad_action_insights.link_clicks, ad_action_insights.page_likes,
      ad_action_insights.post_shares]
    sorts: [campaigns.name]
    limit: 5000
    show_view_names: false
    show_row_numbers: true
    truncate_column_names: false
    table_theme: editable
    limit_displayed_rows: false
    listen:
      campaign_name: ad_action_insights.campaign_name
      date_start: ad_action_insights.date_start_date

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