Prezzee

It’s the ultimate Catch-22. As businesses grow, executives need to keep a close watch on operations — but that growth itself can blur visibility. Multiple teams, data sources, and silos of information can create challenges in determining who is doing what, where inefficiencies exist, and what improvements should be made.

Prezzee, a fast-growing international enterprise based in Australia, found a way to simplify and integrate its operational tracking. Using Talend Stitch and Amazon Redshift, the company automated reporting, monitoring, and alerting across all platforms, its production database (AWS), and its customer data platform. Now any authorized person in the organization can have complete, accurate, up-to-date visibility into every business process.

Prezzee’s innovative digital gift cards allow consumers and businesses to buy, send, store, and redeem gift cards instantly — online or on their phones — and swap them among hundreds of top retailers. “We make gift cards easy and fun,” explains Anthony Wakulicz, Head of Data at Prezzee. “But as we grew, providing operational transparency was not so easy or fun.”

Driven by the viral success of its gift cards, the company’s workforce grew from just 30 in 2020 to more than 150 today. “Our leadership team and executives wanted better transparency into what every team was doing,” said Wakulicz. “We needed to maximize efficiency as we grew. That meant eliminating silos of data to ensure that everyone had the same information, and automating as much as possible so our teams could focus on spotlighting our differentiators rather than executing tedious tasks.”

More specifically, Prezzee wanted to integrate three types of data to increase visibility into business processes:

• Application data from production, including all the databases that back the applications written by engineering and product teams
• Customer and user behavior data showing how long people spend on certain web pages, what buttons they’re clicking, how they’re interacting with mobile apps, etc., so that analytics can be applied to generate fresh insights
• Business operational data that enables sales teams, product teams, and executives to see and respond to operational practices that impact the customer experience and sales results

Using the Stitch platform, Prezzee moved all of its disparate data into a centralized data warehouse (Amazon Redshift), cleaned and optimized the data, and exposed it to the company’s business intelligence platform, Looker.

“With this solution we are able to see everything in one place, we have governance over 14 different Stitch sources across four global regions, and we have more than 90 scheduled reports set up in Looker that go out internally and externally,” said Mr. Wakulicz.